2013 Entry to Tribal DDB becoming Strategy's Digital Agency of the Year
2014 Marketing Magazine: Silver Websites/Microsites
2013 Strategy Shopper Innovation Awards Gold
2013 Strategy Shopper Innovation Awards Silver
2013 Strategy Shopper Innovation Awards Bronze
2013 The Globes Award Gold
2013 The Globes Award Bronze
2013 Applied Arts Interactive: Craft Art Direction
2013 Applied Arts Interactive: Media
2013 Applied Arts Interactive: Consumer Products
Canadian Tire Equips and Inspires the Canadian Way of Life.
We created a branded content platform called, “The Canadian Way”, showcasing real Canadians using real products.
People Inspired Brand Stories
Inspiring and Helpful Too
An Exhaustive Content Strategy
From Concept, validation, creation, publication and management; it was important to always stay on brand, and never lose sight of the consumer voice.
The Plan in Action
As a shoulder to shoulder member of the team, daily tasks included writing, qa, shooting, animating, posting, managing, analyzing, updating, designing, hands-on every aspect of launch and management.