CANADIAN TIRE

Digital Catalogue

ROLE:

Creative Direction

Concept

UX Design

Art Direction

Awards

2013 Entry to Tribal DDB becoming Strategy's Digital Agency of the Year

2014 Marketing Magazine: Silver Websites/Microsites

2013 Strategy Shopper Innovation Awards Gold

2013 Strategy Shopper Innovation Awards Silver

2013 Strategy Shopper Innovation Awards Bronze

2013 The Globes Award Gold

2013 The Globes Award Bronze

2013  Applied Arts  Interactive: Craft Art Direction

2013  Applied Arts  Interactive: Media

2013  Applied Arts  Interactive: Consumer Products

Canadian Tire Equips and Inspires the Canadian Way of Life.

CASE STUDY

We created a branded content platform called, “The Canadian Way”, showcasing real Canadians using real products.

Editorial
People Inspired Brand Stories 
Inspiring and Helpful Too
An Exhaustive Content Strategy

From Concept, validation, creation, publication and management; it was important to always stay on brand, and never lose sight of the consumer voice.

The Plan in Action

As a shoulder to shoulder member of the team, daily tasks included writing, qa, shooting, animating, posting, managing, analyzing, updating, designing, hands-on every aspect of launch and management.