CANADIAN TIRE
Digital Catalogue
ROLE:
Creative Direction
Concept
UX Design
Art Direction
Awards
Entry to Tribal DDB becoming Strategy's Digital Agency of the Year
Marketing Magazine: Silver Websites/Microsites
Strategy Shopper Innovation Awards Gold
Strategy Shopper Innovation Awards Silver
Strategy Shopper Innovation Awards Bronze
The Globes Award Gold
The Globes Award Bronze
Applied Arts Interactive: Craft Art Direction
Applied Arts Interactive: Media
Applied Arts Interactive: Consumer Products
Canadian Tire Equips and Inspires the Canadian Way of Life.
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CASE STUDY
We created a branded content platform called, “The Canadian Way”, showcasing real Canadians using real products.
Editorial
People Inspired Brand Stories
Inspiring and Helpful Too
An Exhaustive Content Strategy
From Concept, validation, creation, publication and management; it was important to always stay on brand, and never lose sight of the consumer voice.
The Plan in Action
As a shoulder to shoulder member of the team, daily tasks included writing, qa, shooting, animating, posting, managing, analyzing, updating, designing, hands-on every aspect of launch and management.
