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KFC

Deliver Creative Ops, Strategy, and Prototypes driven by pandemic-fueled real-time consumer habits

ROLE:
Creative Director
UX Research
UX Strategy
Product Design
Design System
Content Strategy
Prototyping

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Conversational Commerce drove the Journey with direct impact on revenue and retention

Personas & User Journey

Conducted Market Research

Panel Recruiting

User Interviews

Feature POC Prototypes

User Testing

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How might we provide an experience that is engaging and valuable to our users?
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RESEARCH INSIGHT

Deploy component library that spans content types, features, and platforms

Created User Flows

GOAL

Create a product that integrates with point-of-sale systems, visualizes data and supports current delivery, curbside pick-up and in-store channels

How might we allow them to access their most critical event information through their mobile devices?

Deploy component library that span content types, features, and platforms

  • How might we provide a tailored experience that allows organizers to see what’s most important to them?

Build holistic storefront with real-time messaging interactions

Creating:

Wireframes

Web Screens

Creating:

Prototypes

Communicating:

With Developers​

User Testing

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Delivered an intelligent online ordering system through chat

Created:

  • User Stories

  • Prototypes

  • JIRA Tickets for Developers​

  • UATesting Scripts

Conversational Commerce via AI
Enact broader changes to spotlight mobile and localized ordering capabilities

CHALLENGE

Increased conversions through real-time conversations
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Holistic storefront with real-time messaging interactions
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Plan, staff and Introduce a loyalty program as part of the Mcommerce strategy

GOAL

Seize consumer interest in ordering through the channel

Created:

  • User Stories

  • Prototypes

  • JIRA Tickets for Developers​

  • UATesting Scripts

Create design solutions deploying a mix of chat, features, advertisements that inform back-office web apps.
POST DELIVERY
Managed a disciplined marketing sciences program at scale as the applied fast-track to the data and analytics strategy

Plan and staff for support at scale

Forecast and reporting 

Library of patterns thats fuel back-office web apps
Testimonials
"He set out to deliver measurable results and became an accelerator to the digital transformation - period."

"Acted with a heightened sense of urgency making informed decisions (driven by data)"