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KFC
Deliver Creative Ops, Strategy, and Prototypes driven by pandemic-fueled real-time consumer habits
ROLE:
Creative Director
UX Research
UX Strategy
Product Design
Design System
Content Strategy
Prototyping
Conversational Commerce drove the Journey with direct impact on revenue and retention
GOAL
Create a product that integrates with point-of-sale systems, visualizes data and supports current delivery, curbside pick-up and in-store channels
Mobile commerce integrated to WhatsApp fueled by AI, all managed by humans.
Delivered an AI online ordering system through chat
Created:
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User Stories
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Prototypes
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JIRA Tickets for Developers​
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UATesting Scripts
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Service Design
Enact broader changes to spotlight mobile and localized ordering capabilities
CHALLENGE
Increased conversions through real-time conversations
Holistic storefront with real-time messaging interactions
Built a holistic storefront with real-time messaging interactions
Personas & User Journey
Conducted Market Research
Panel Recruiting
User Interviews​
Feature POC Prototypes
User Testing
DESIGN
Deploy component library that spans content types, features, and platforms
Figma Design System
User Flows
Wireframes
Prototypes
Webflow Development
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