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KFC

Deliver Creative Ops, Strategy, and Prototypes driven by pandemic-fueled real-time consumer habits

ROLE:
Creative Director
UX Research
UX Strategy
Product Design
Design System
Content Strategy
Prototyping

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Conversational Commerce drove the Journey with direct impact on revenue and retention

GOAL

Create a product that integrates with point-of-sale systems, visualizes data and supports current delivery, curbside pick-up and in-store channels

Mobile commerce integrated to WhatsApp fueled by AI, all managed by humans. 

Delivered an AI online ordering system through chat

Created:

  • User Stories

  • Prototypes

  • JIRA Tickets for Developers​

  • UATesting Scripts

  • Service Design

Conversational Commerce via AI
Enact broader changes to spotlight mobile and localized ordering capabilities

CHALLENGE

Increased conversions through real-time conversations
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Holistic storefront with real-time messaging interactions
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Built a holistic storefront with real-time messaging interactions

Personas & User Journey

Conducted Market Research

Panel Recruiting

User Interviews

Feature POC Prototypes

User Testing

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DESIGN

Deploy component library that spans content types, features, and platforms

Figma Design System

User Flows

Wireframes

Prototypes

Webflow Development

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"He set out to deliver measurable results and became an accelerator to our digital transformation - period."

A.Agrelot, VP Marketing

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