KFC
Deliver Creative Ops, Strategy, and Prototypes driven by pandemic-fueled real-time consumer habits
ROLE:
Creative Director
UX Research
UX Strategy
Product Design
Design System
Content Strategy
Prototyping
Conversational Commerce drove the Journey with direct impact on revenue and retention
Personas & User Journey
Conducted Market Research
Panel Recruiting
User Interviews​
Feature POC Prototypes
User Testing
How might we provide an experience that is engaging and valuable to our users?
RESEARCH INSIGHT
Deploy component library that spans content types, features, and platforms
Created User Flows
GOAL
Create a product that integrates with point-of-sale systems, visualizes data and supports current delivery, curbside pick-up and in-store channels
How might we allow them to access their most critical event information through their mobile devices?
Deploy component library that span content types, features, and platforms
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How might we provide a tailored experience that allows organizers to see what’s most important to them?
Build holistic storefront with real-time messaging interactions
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Creating:
Wireframes
Web Screens
Creating:
Prototypes
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Communicating:
With Developers​
User Testing
Delivered an intelligent online ordering system through chat
Created:
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User Stories
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Prototypes
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JIRA Tickets for Developers​
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UATesting Scripts
Enact broader changes to spotlight mobile and localized ordering capabilities
CHALLENGE
Increased conversions through real-time conversations
Holistic storefront with real-time messaging interactions
Plan, staff and Introduce a loyalty program as part of the Mcommerce strategy
GOAL
Seize consumer interest in ordering through the channel
Created:
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User Stories
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Prototypes
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JIRA Tickets for Developers​
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UATesting Scripts
