KFC

Deliver Creative Ops, Strategy, and Prototypes driven by pandemic-fueled real-time consumer habits

ROLE:
Creative Director
UX Research
UX Strategy
Product Design
Design System
Content Strategy
Prototyping

Conversational Commerce drove the Journey with direct impact on revenue and retention

GOAL

Create a product that integrates with point-of-sale systems, visualizes data and supports current delivery, curbside pick-up and in-store channels

Mobile commerce integrated to WhatsApp fueled by ai, and managed by humans.

Delivered an AI online ordering system through chat

Created:

User Stories
Prototypes
JIRA Tickets for Developers
UATesting Scripts
Service Design

Enact broader changes to spotlight mobile and localized ordering capabilities

CHALLENGE

Increased conversions through real-time conversations

Holistic storefront with real-time messaging interactions

Built a holistic storefront with real-time messaging interactions

Personas & User Journey

Conducted Market Research

Panel Recruiting

User Interviews

Feature POC Prototypes

User Testing

WEBFLOW COMPONENTS

Deploy component library that spans content types, features, and platforms

Figma Design System

User Flows

Webflow Development

Plan, staff and Introduce a loyalty program as part of the Mcommerce strategy

GOAL

Seize consumer interest in ordering through the channel

Created:

User Stories
Prototypes
JIRA Tickets for Developers
UATesting Scripts

Create design solutions deploying a mix of chat, features, advertisements that inform back-office web apps.

POST DELIVERY
Managed a disciplined marketing sciences program at scale as the applied fast-track to the data and analytics strategy

Plan and staff for support at scale

Forecast and reporting

Library of patterns thats fuel back-office web apps

Testimonials
"He set out to deliver measurable results and became an accelerator to the digital transformation - period."

"Acted with a heightened sense of urgency making informed decisions (driven by data)"

Go Back

KFC