Ongoing in-house, hands on support
Ring started as a client in my last role as ECD at Five by Five and then turned into an ongoing creative leadership role, with a hands-on approach. Below is a top line summary of my work plan.

RING
Reducing Crime
in Neighborhoods
ROLE:
Creative Direction
Mentoring/Coaching
UX Design
UI Design
Art Direction
Writing

Brand & Product
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Support & Oversight Of Brand Ecosystem and Channels of Communication
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Ownership of eCom & Digital Media
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Marketing & Product Creative Lead across strategic Roadmap, initiatives, production & tactical executions across marketing channels
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Creative Strategy, Direction & Design
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Owner of Brand and Accountable for consistent creation, implementation and support of:
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Design System, Patterns & Library
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Copy, Tone, Voice, Language
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Photography, Video, and Imagery
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Concept, Content & Communications
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The launch of the Following products:
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Repositioning of the Ring Brand and Design System
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Ring Alarm
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Ring TV
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Ring StickUp Cam
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Ring Support Portal
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Ring Neighbors App
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Ring Customer Administration Portal
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Ring Protect
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Ring UAE, Ring UK, Ring Germany Localized Programs
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Team
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Process & Workflow
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Brief & Project Request Process
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Production Workflow: Project Management, Team Assignment, Prioritization: Team Project Request, Assign, Review, Approval
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Reviews: Peer, Stakeholders
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Quality Assurance
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User Acceptance Testing
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Deliverables
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Organization
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Skillset, Cross Team Functions, Collaboration, Dependencies
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Communication
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Team Structure
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Creative Development
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Coaching, Mentoring
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Skills & Training
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Design / Cross-Functional
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Standards & Evaluation
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Design System Implementation
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Hard Skill Development
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Heading 1
Atomic Design System

Environment and Design System increases efficiency, on-boarding and consistency.


Identity and Iconography of Ring + Amazon Acquisition and Neighbors App

Marketing, Creative & Design Support
(Spotlight Cam Content posted across digital ads and social feeds)

Social Ads that helped neighbors understand how to use Ring Products.