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CORPORATE: BRANDING
Canadian Tire
Creative Direction
Branded Content
Video Production
UX & UI Design
BACKGROUND
Canadian Tire is the Leading retailer in Canada.
THE CHALLENGE
They needed to get ahead of Target Stores' entry into Canada by elevating their customer experience and showcase real Canadians using real products.
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THE WORK
Wireframes, Sketches, Prototypes, Video Production and Design.
Awards
Applied Arts Interactive: Craft Art Direction
Applied Arts Interactive: Media
Applied Arts Interactive: Consumer Products
Gallery
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