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DOUBLECOIN TIRE

Quadrupling the market share for a commercial tire manufacturer

ROLE:

Creative Direction

Branding

Product Design

Service Design

Motion & Photography

Create parity with higher tier brands and distance from lesser known or lightly regarded brands

  1. Transition from printed catalogs, a minimal web presence and print ads to comprehensive marketing programs.

  2. Launched e-Commerce site, Dealer Program, Warranty Program, App, SEM, and Trade.

  3. Branded and launched Double Coin beyond the U.S. to Canada, Mexico and Latin America.

  4. Branded and Launched the Tianli sub-brand in the U.S.

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BRANDING

SUB BRAND POSITIONING, GUIDELINES

MOBILE PRODUCT, WEB, AND B2B ECOM

UxD, UI, PROTOYPING

CREATIVE STRATEGY, BRIEFING, CONCEPTING

COMMUNICATION, MARKETING & STRATEGY

ADVERTISING AND SOCIAL 

CREATIVE DIRECTION, DESIGN 

EXPERIENCE DESIGN

SERVICE DESIGN, FIXTURES, EXPERIENTIAL

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Tradeshow 3D Renders

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SEMA Press Day

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Product 3D Renders for Video

B2B Video (Still)

Social Media Latin America

CAMPAIGN UPDATES SOON

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