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DOUBLECOIN TIRE
Quadrupling the market share for a commercial tire manufacturer
ROLE:
Creative Direction
Branding
Product Design
Service Design
Motion & Photography
Create parity with higher tier brands and distance from lesser known or lightly regarded brands
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Transition from printed catalogs, a minimal web presence and print ads to comprehensive marketing programs.
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Launched e-Commerce site, Dealer Program, Warranty Program, App, SEM, and Trade.
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Branded and launched Double Coin beyond the U.S. to Canada, Mexico and Latin America.
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Branded and Launched the Tianli sub-brand in the U.S.

BRANDING
SUB BRAND POSITIONING, GUIDELINES
MOBILE PRODUCT, WEB, AND B2B ECOM
UxD, UI, PROTOYPING
CREATIVE STRATEGY, BRIEFING, CONCEPTING
COMMUNICATION, MARKETING & STRATEGY
ADVERTISING AND SOCIAL
CREATIVE DIRECTION, DESIGN
EXPERIENCE DESIGN
SERVICE DESIGN, FIXTURES, EXPERIENTIAL


Tradeshow 3D Renders


SEMA Press Day

Product 3D Renders for Video
B2B Video (Still)
Social Media Latin America
CAMPAIGN UPDATES SOON



















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