Quadrupling the market share for a commercial tire manufacturer
Motion & Photography
Create parity with higher tier brands and distance from lesser known or lightly regarded brands
Transition from printed catalogs, a minimal web presence and print ads to comprehensive marketing programs.
Launched e-Commerce site, Dealer Program, Warranty Program, App, SEM, and Trade.
Branded and launched Double Coin beyond the U.S. to Canada, Mexico and Latin America.
Branded and Launched the Tianli sub-brand in the U.S.