EMERALD FAMILY FARMS

Rebirth of the Rebel

ROLE:

Creative Direction

Concept

Copywriting

Design

Stay true to the brand story rooted in Humboldt County, CA.
  • Review and evaluate the existing history, ethos and current brand identity.
     

  • Provide a complete design and re-branding direction with meaningful and ownable visual language.
     

  • Reposition Emerald Family Farms as a brand leader in its industry

Demystify the Stoner Culture

The industry has been plagued by references that have made it hard for the industry to move forward, secure legislation and advance the medicinal properties of cannabis.

BRAND THEME

Humboldt County Original

Emerald Family Farms is a farmer cooperative that cultivates award-winning cannabis and concentrate products with a high level of concern for environmental conservation and stewardship.

DESIGN SYSTEM

Humboldt County Original

EMERALD VALLEY

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SUN

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CROPS

MAIN IDENTITY: PRIMARY COLOR

MAIN IDENTITY: SECONDARY COLOR

GRAPHIC ELEMENTS

TEAM AND CUSTOMERS

An Inclusive Stewardship Strategy.

'Buyers' become "Activists" and 'Cultivators' become activists.

Resetting Industry Standards

This badge lives on every product sold and shipped from Emerald Family Farms and represents their commitment to the environment.

PACKAGING (REGULATED)

THE ORIGINAL BRANDING

Emerald Family Farms is farmer cooperation.
Hundreds of the Emerald Triangle’s finest farmers under one banner, navigating the ever-changing cannabis industry.