Stay true to the brand story rooted in Humboldt County, CA.
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Review and evaluate the existing history, ethos and current brand identity.
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Provide a complete design and re-branding direction with meaningful and ownable visual language.
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Reposition Emerald Family Farms as a brand leader in its industry
Demystify the Stoner Culture
The industry has been plagued by references that have made it hard for the industry to move forward, secure legislation and advance the medicinal properties of cannabis.
BRAND THEME
Humboldt County Original
Emerald Family Farms is a farmer cooperative that cultivates award-winning cannabis and concentrate products with a high level of concern for environmental conservation and stewardship.
DESIGN SYSTEM
Humboldt County Original
EMERALD VALLEY
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SUN
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CROPS
MAIN IDENTITY: PRIMARY COLOR
MAIN IDENTITY: SECONDARY COLOR
GRAPHIC ELEMENTS
TEAM AND CUSTOMERS
An Inclusive Stewardship Strategy.
'Buyers' become "Activists" and 'Cultivators' become activists.
Resetting Industry Standards
This badge lives on every product sold and shipped from Emerald Family Farms and represents their commitment to the environment.
PACKAGING (REGULATED)
THE ORIGINAL BRANDING
Emerald Family Farms is farmer cooperation.
Hundreds of the Emerald Triangle’s finest farmers under one banner, navigating the ever-changing cannabis industry.
