McDONALD'S CANADA

Create a Social Ritual Around Friends and Sharing a McDonald's Iced Frappé

Creative Director

UX Design

Awards

2014 Silver: Brand New! - Shopper Innovation Award
2014 Silver: Original Idea - Shopper Innovation Award
2014 Silver: Tech Breakthrough - Shopper Innovation Award

The FrapTap is the act of tapping your Frappé with a friend’s Frappé
Graphic Elements

213K

Downloads per Week

19%

Conversion Rate

Thanks to McDonald's Canada the Tribal Toronto Team