The pandemic accelerated the need for tech and creative 

KFC needed to relaunch their website in record speeds to support touchless ordering, delivery platforms and a unique loyalty program.

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KFC

A finger-lickin’ good digital transformation.

ROLE:
Creative Direction
UX Strategy
Product Design / Design System
Content Strategy
Photo/Video Shoot

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The pandemic accelerated the need for tech and creative 
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Brand

Brand Ecosystem Audit and Ownership of Channels of Communication  

Product

Lead on eCom, Digital Media and Launch Campaigns.

Team

Partnership with a Front-End Developer

BRAND AUDIT

Uncovered 186 different implementations of brand: visually, messaging, packaging, product, UX, UI.
See Old Positioning
"When you're going so fast, you can't stop and think about a 'brand'."
"It's good enough, just get it out the door."
"We don't have a large world-class marketing team yet, so we need brand police."

STEP ONE

Update Brand Positioning

Ring is a product innovation company who wants to reduce crime and make neighborhoods safer by bringing easy to use, affordable, effective security to everyone.

STEP TWO

Create Consistency with a Scalable Atomic Design System

Flexible Grid for all Design Applications

Branding Grid

Simplified Identity Guidelines

Ring Logo

Simplified Typescale Across Products and Devices

ring Typescale

Simplified Color Palette

Clarity and Consistency in Iconography

R

Simple Interactions, Unified UI

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ring DS Sprite
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ring DS Sprite
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ring DS Sprite

Consistent Product Photography

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STEP THREE

Implement a Creative Process and Workflow.

Environment included Sketch, Zeplin, Abstract, PaintCode, Adobe, Axure, Principle, Marvel and InVision.

STEP FOUR

Launch Products into the Marketplace
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Ring Neighbors App
See Launch
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Stick Up Cam Layout
Alarm
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Shop FacetedNav
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Social Ads that helped neighbors understand how to use Ring Products.

Marketing, Creative & Design Support
(Spotlight Cam Content posted across digital ads and social feeds)