The pandemic accelerated the need for tech and creative
KFC needed to relaunch their website in record speeds to support touchless ordering, delivery platforms and a unique loyalty program.
KFC
A finger-lickin’ good digital transformation.
ROLE:
Creative Direction
UX Strategy
Product Design / Design System
Content Strategy
Photo/Video Shoot
The pandemic accelerated the need for tech and creative
Brand
Brand Ecosystem Audit and Ownership of Channels of Communication
Product
Lead on eCom, Digital Media and Launch Campaigns.
Team
Partnership with a Front-End Developer
BRAND AUDIT
Uncovered 186 different implementations of brand: visually, messaging, packaging, product, UX, UI.
"When you're going so fast, you can't stop and think about a 'brand'."
"It's good enough, just get it out the door."
"We don't have a large world-class marketing team yet, so we need brand police."
STEP TWO
Create Consistency with a Scalable Atomic Design System
Flexible Grid for all Design Applications
Simplified Identity Guidelines
Simplified Typescale Across Products and Devices
Simplified Color Palette
Clarity and Consistency in Iconography
Simple Interactions, Unified UI
Consistent Product Photography
STEP THREE
Implement a Creative Process and Workflow.
Environment included Sketch, Zeplin, Abstract, PaintCode, Adobe, Axure, Principle, Marvel and InVision.
STEP FOUR
Launch Products into the Marketplace
Ring Neighbors App
Social Ads that helped neighbors understand how to use Ring Products.
Marketing, Creative & Design Support
(Spotlight Cam Content posted across digital ads and social feeds)