Provide one Kid-O-Bunk sale per store per 10 weeks at minimum, while targeting one sale per store per every four weeks.
Creating a Premium Brand
Disc-O-Bed is a company that makes portable beds and made a name for itself as a vendor to the federal government. They are now ready to tackle the general public and secured a test with Target and Bed, Bath & Beyond.
The Challenge was to both educate new potential customers about Kid-O-Bunk as well as to drive sales to the 60 test stores designated for this campaign
Tease and Engage Fans
Codes, Maps, and other Easter Eggs were hidden within this fully functional World War II Radio.
• Strategy: We will combine market research with creative insights to develop a strategic approach that will ensure the highest probability of driving sales.
• Media Mix: Defines which social media platforms to use, how they will be used, and which assets are applicable for publication
• Creative Content: Assets will be developed in multiple formats to use across social channels increasing brand awareness.
Social Videos & Display Ads
Million in Worldwide Sales in its First Three Days of Release.
Overall unit sales at launch year-over-year globally.
Thanks to the Activision and FbF Los Angeles Team