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Social Recruitment for Those Who Go 'Soft" in the Offseason.


Creative Direction

Art Direction

The Last Team Standing

The fist challenge upon my arrival to Tribal Worldwide Canada was to meet the team, and pitch Nike Canada. Having never played ice hockey, but as a lifelong Footballer (Soccer) - I understand athleticism.
We won the pitch eh!

Train to Compete. Climb the Ranks. Get in with the Pros.
We asked teams to show us how hard they trained during the offseason and then selected the Last Team Standing to train with NHL pros.
We provided them with helpful exercises, chirps and motivation from the pros themselves.
And chirped those who went soft
with the Pros and The Last Team Standing in training

Thanks to Nike Canada and the Tribal Toronto, Montrèal, Vancouver, & New York

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