MCDONALD'S CANADA

Our Food. Your Questions

ROLE:

Creative Direction

Concept

UX Design

A Follow up to an Industry Shaker

Like many marketers who bring their a-game to the Super Bowl, we used the opportunity to remind viewers of its “Our Food. Your Questions” platform and share new content that helps combat one of the most prevalent myths regarding McDonald’s Chicken Production.
 

What are legitimately in McNuggets...is there pink goop? 
It all started with the Pink Goop myth.
This was the answer.
For the Trolls, we went deeper..
An Exhaustive Content Strategy

We expanded the groundbreaking 100% Beef Campaign with additional Beef ideas and rallied around the central Production Campaign.

Watch CNN Coverage

Thanks to McDonald's Canada and the Tribal Toronto Team

Additional Resources:

Branding and Vision Case Studies