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MCDONALD'S CANADA
Our Food. Your Questions
ROLE:
Creative Direction
Concept
UX Design
A Follow up to an Industry Shaker
Like many marketers who bring their a-game to the Super Bowl, we used the opportunity to remind viewers of its “Our Food. Your Questions” platform and share new content that helps combat one of the most prevalent myths regarding McDonald’s Chicken Production.
What are legitimately in McNuggets...is there pink goop?
It all started with the Pink Goop myth.
This was the answer.
For the Trolls, we went deeper..
An Exhaustive Content Strategy
We expanded the groundbreaking 100% Beef Campaign with additional Beef ideas and rallied around the central Production Campaign.
Watch CNN Coverage
Thanks to McDonald's Canada and the Tribal Toronto Team
Additional Resources:
Branding and Vision Case Studies
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