Ongoing in-house, hands on support

Ring started as a client in my last role as ECD at Five by Five and then turned into an ongoing creative leadership role. Below is a top line summary of my work plan. (Creative, Videos, and Design to follow)

RING

Reducing Crime
in Neighborhoods

ROLE:

Creative Direction

Mentoring/Coaching

UX Design

UI Design

Art Direction

Brand & Product

Support & Oversight Of Brand Ecosystem and Channels of Communication
Ownership of eCom & Digital Media
Marketing & Product Creative Lead across strategic Roadmap, initiatives, production & tactical executions across marketing channels
Creative Strategy, Direction & Design
Owner of Brand and Accountable for consistent creation, implementation and support of:

Design System, Patterns & Library
Copy, Tone, Voice, Language
Photography, Video and Imagery
Concept, Content & Communications

Team

Process & Workflow
- Brief & Project Request Process
- Production Workflow: Project Management, Team Assignment, Prioritization: Team Project Request, Assign, Review, Approval
- Reviews: Peer, Stakeholders
- Quality Assurance
- User Acceptance Testing
- Deliverables
Organization
- Skillset, Cross Team Functions, Collaboration, Dependencies
- Communication
- Team Structure
Creative Development
- Coaching, Mentoring
- Skills & Training
- Design / Cross-Functional
- Standards & Evaluation
- Design System Implementation
- Hard Skill Development

Environment and Design System increases efficiency, on-boarding and consistency.

Identity and Iconography of Ring + Amazon Acquisition and Neighbors App

See More Work

Marketing, Creative & Design Support
(Spotlight Cam Content posted across digital ads and social feeds)

Social Ads that helped neighbors understand how to use Ring Products.

Other deliverables include a flexible, and scalable Atomic Design System & Brand Style Guide. Delivered the Workflow + Environments (Sketch, Zeplin, Abstract, PaintCode), Implementation and Team Development.