The film campaign launched with a global promotion aimed at celebrating Positivity.
Day of Positivity
Fans could place a call and chat with an AI of Spongebob,
and share messages of positivity.
Snackable Videos Helped Spread Good Vibes.
SpongeBob is one of these eternal optimists, who, even in the worst of situations, always sees the glass as half full (We can relate to that).
Spongebob offered some pretty wicked advice to encourage optimism.
A mobile-friendly staring contest with Spongebob himself.
by Spongebob on Day 1
Thanks to Paramount, Red Granite Pictures & Five by FIve LA