PARAMOUNT PICTURES

Spongebob Squarepants:
Sponge Out of Water Launch

Creative Director
Content Development
Web Design

The film campaign launched with a global promotion aimed at celebrating Positivity.
Day of Positivity

Fans could place a call and chat with an AI of Spongebob,
and share messages of positivity.

Snackable Videos Helped Spread Good Vibes.
SpongeBob is one of these eternal optimists, who, even in the worst of situations, always sees the glass as half full (We can relate to that).

Spongebob offered some pretty wicked advice to encourage optimism.

A mobile-friendly staring contest with Spongebob himself.

12,000

Outbound Calls
by Spongebob on Day 1

Thanks to Paramount, Red Granite Pictures & Five by FIve LA