Ongoing in-house, hands on support

Ring started as a client in my last role as Executive Creative Director at Five by Five which later turned into an ongoing creative leadership role, with a hands-on approach. Below is a top line summary of my work plan.

RING

Reducing Crime
in Neighborhoods

ROLE: 

Creative Direction

Mentoring/Coaching

UX Design

UI Design

Art Direction

Writing

Brand

Brand Ecosystem Audit and Ownership of Channels of Communication  

Product

Lead on eCom, Digital Media and Launch Campaigns.

Team

Staffing Plan, Workflow, Process and Hands-on Design Production

BRAND AUDIT

Uncovered 186 different implementations of brand: visually, messaging, packaging, product, UX, UI.
"When you're going so fast, you can't stop and think about a 'brand'."
"It's good enough, just get it out the door."
"We don't have a world-class marketing team, so we need brand police."

STEP ONE

Update Brand Positioning

Ring is a product innovation company who wants to reduce crime and make neighborhoods safer by bringing easy to use, affordable, effective security to everyone.

STEP TWO

Create Consistency with a Scalable Atomic Design System

Flexible Grid for all Design Applications

Simplified Identity Guidelines

Simplified Typescale Across Products and Devices

Simplified Color Palette

Clarity and Consistency in Iconography

Simple Interactions, Unified UI

Consistent Product Photography

STEP THREE

Implement a Creative Process and Workflow.

Environment included Sketch, Zeplin, Abstract, PaintCode, Adobe, Axure, Principle, Marvel and InVision.

STEP FOUR

Launch Products into the Marketplace
Ring Neighbors App

Identity and Iconography of Ring + Amazon Acquisition

Marketing, Creative & Design Support
(Spotlight Cam Content posted across digital ads and social feeds)

Social Ads that helped neighbors understand how to use Ring Products.