Work Plan

Brand & Product
  1. Support & Oversight Of Brand Ecosystem and Channels of Communication

  2. Ownership of eCom & Digital Media

  3. Marketing & Product Creative Lead across strategic Roadmap, initiatives, production & tactical executions across marketing channels

  4. Creative Strategy, Direction & Design

  5. Owner of Brand and Accountable for consistent implementation of:

  • Design Patterns & Library

  • Copy, Tone, Voice, Language

  • Photography, Video and Imagery

  • Concept, Content & Communications

Team
  1. Process & Workflow

    • Brief

    • Production Workflow: Project Management, Team Assignment, Prioritization: Team Project Request, Assign, Review, Approval

    • Reviews: Peer, Stakeholders

    • Quality Assurance

    • User Acceptance Testing

    • Approvals

    • Deliverables

  1. Organization

    • Skillset, Cross Team Functions, Collaboration, Dependencies

    • Communication (Meeting, Status)

    • Copy & Design Functions

  2. Development

    • Coaching, Mentoring

    • Skills & Training

    • Design Challenges: Helpful. Need to be broader

Resumé