Work Plan
Brand & Product
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Support & Oversight Of Brand Ecosystem and Channels of Communication
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Ownership of eCom & Digital Media
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Marketing & Product Creative Lead across strategic Roadmap, initiatives, production & tactical executions across marketing channels
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Creative Strategy, Direction & Design
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Owner of Brand and Accountable for consistent implementation of:
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Design Patterns & Library
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Copy, Tone, Voice, Language
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Photography, Video and Imagery
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Concept, Content & Communications
Team
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Process & Workflow
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Brief
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Production Workflow: Project Management, Team Assignment, Prioritization: Team Project Request, Assign, Review, Approval
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Reviews: Peer, Stakeholders
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Quality Assurance
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User Acceptance Testing
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Approvals
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Deliverables
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Organization
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Skillset, Cross Team Functions, Collaboration, Dependencies
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Communication (Meeting, Status)
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Copy & Design Functions
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Development
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Coaching, Mentoring
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Skills & Training
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Design Challenges: Helpful. Need to be broader
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